As part of a comprehensive brand design strategy for a Canada-based DJ, I was entrusted with the task of conceptualizing
and actualizing both the logo and mascot elements. My primary objective was to encapsulate and project the principles of grooviness,
global inclusivity, and universal appeal of music within these design elements, fostering a distinctive and compelling brand identity that
successfully resonates with the target audience.
Showcasing Magazine, posters and random Illustrations